Jumia online shopping app Google Play store favourite

Jumia said the android application was launched a year ago “to take advantage of the continent’s growing mobile internet penetration”.

“The number of mobile subscriptions in Africa has risen rapidly in recent years, from fewer than 25 million in 2001 to over 720 million in 2012,” the online shopping company said. “Moreover, many activities that would be carried out on a laptop or PC in Western countries, such as online banking or shopping, are done on mobile phones in Africa.”