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Sony breaks away in Egypt

Sony Pictures Television (SPT) has secured an Egyptian broadcaster Al Hayat for gameshow format Breakaway.
21.09.12

Sony Pictures Television (SPT) has secured an Egyptian broadcaster for gameshow format Breakaway after bulking up its Mipcom slate with Israeli and Irish formats.

Commerical broadcaster Al Hayat has picked up the UK format, with SPT Arabia on board to produce.

The gameshow sees contestants compete as a group to complete a giant racetrack by answering trivia questions with the option for any player to break away at anytime to take all of the prize money alone.

Its original producer, Gogglebox Entertainment, has also had a second season order from BBC2 for this autumn, while the format is also nominated in the Best Studio-Based Gameshow Format category in this year’s C21/Frapa International Format Awards.

SPT has also added two new non-scripted formats to its slate ahead of Mipcom in Cannes next month.

Israeli gameshow Raid the Cage sees couples complete general knowledge and physical challenges for the chance to haul prizes from a gigantic cage before the doors slam shut.

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