Egypt aiming to be the comeback kid

The Ministry of Tourism in Egypt and the Egyptian Tourist Authority (ETA) are looking to boost efforts to enhance tourism into Egypt. At a press conference held in Dubai, Mounir Fakhry Abdel Nour, Minister of Tourism of Egypt, announced that the Ministry aims to raise the rates of tourism in Egypt back to the levels witnessed in 2010.

The minister reviewed the ministry’s strategy in Arabian markets during the coming period, which looks towards highlighting Egypt’s pioneering and solid position as a key driver of the most important historical, cultural and artistic events in the region, and as one of the favourite destinations for tourists from around the world.

The ministry’s strategy provides on-going support to its partners in the trade sector through joint advertising and marketing campaigns, organising familarisation trips by inviting tour operators and travel agents to visit the touristic destinations in Egypt and introduce them to various products offered by Egypt for Arab tourists.

Moreover, the Ministry of Tourism’s strategy focuses on Egypt’s willingness to receive tourists throughout the year and to work on organising various artistic and cultural events and festivals. The strategy also emphasises the importance of strengthening the Ministry and ETA’s presence and participation in the most important tourism fairs in Arab countries in addition to increasing press trips to Egypt by inviting representatives of the most important Arab media outlets to shed light on Egypt as a tourist destination.