Social Network Marketing in the US 2015-2019
About Social Network Marketing
Social media refers to platforms, such as websites and applications, which enable users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and/or pictures/videos. Social media is not only about Facebook, Twitter, and Google+, but much more.
Currently, there are more than 800 active social networking sites, including mobile applications and digital platforms.
Technavio's analysts forecast social network marketing in the US to grow at a CAGR of 20.11% over the period 2014-2019.
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Covered in this Report
This report covers the present scenario and growth prospects of social network marketing in the US for the period 2015-2019. The report provides an overview on social networks, their effect on brands, and how brands utilize social platforms for marketing and social network ad-spending.
Social network marketing in the US is highly fragmented with the presence of a large number of small and large players. In this report, we present a detailed description of the key players. In addition, we discuss the major drivers that influence growth, the challenges faced by marketers while utilizing social media platforms, the market at large, and key trends emerging in the market.
Key Vendors
Facebook
Google
Instagram
LinkedIn
Pinterest
Tumblr
Twitter
Market Driver
Targeted Marketing
For a full, detailed list, view our report
Market Challenge
Lack of Standards for Measuring Performance
For a full, detailed list, view our report
Market Trend
Shift in Media Consumption
For a full, detailed list, view our report
Key Questions Answered in this Report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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Table of Contents
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Customer Segments
03.2.1 Advertising Agencies
03.2.2 Brands
03.2.3 Mobile Affiliates
03.2.4 Individual Users
03.3 Base Year
03.4 Vendor Segmentation
03.5 Summation Errors
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