Today we start a series of articles that explain how digital marketing can be used in practice.
Most companies are currently expanding their digital marketing capacities and increasing their budgets. There are 5 reasons for this.
Almost everyone uses the internet today. There are 5.9 billion internet users worldwide, which is 62.5 percent of the world's population. In Egypt, 72 percent of the people use the internet. No other medium offers such a high reach when it comes to addressing potential customers.
Export-oriented companies in particular can reach new customers all over the world with little effort. It makes no difference whether a website is accessed in Africa, Europe or America. The competencies of a company and the strengths of its products can be read worldwide. Through detailed descriptions, pictures and videos, a potential customer can get a comprehensive picture of an Egyptian company without having to visit a trade fair stand or request information material.
Today, no one wants to wait long. In digital marketing, customer needs can be met in real time. Everything can be done quickly and conveniently at the click of a mouse. Even individual enquiries can be answered immediately. This is done with chatbots, which can map the knowledge of an entire company via artificial intelligence. Such tools will soon be affordable even for small companies.
When a potential customer is looking for something on the internet, he or she is genuinely interested at that moment. The probability that a purchase will be made is much higher than in classical marketing. People who are active in search engines have a need that a company can meet.
Specific target groups
Different target groups should be addressed differently. The internet offers better possibilities to define the target group. This can be done online with little effort. A user's interest can be targeted. Different target groups can be better addressed with individual advertising messages. There are more possibilities to transport the advertising message. This way, a company can offer the most suitable product to the right customers with the most convincing arguments.