print logo

38 Social Media Statistics for 2012

Erik Qualman, founder of Socialnomics, writes down his main findings of global social media research for the year 2012.
Socialnomics | 12.04.2012
A kind and loyal reader reminded me I never posted a list of all the statistics in my Social Media Revolution 3 video which I normally do. Below are the statistics. Happy New Year to all of my readers and thanks for making my newest book Digital Leader already a top seller in 2012!

Stats from Social Media Revolution 3:
1. Over 50% of the world’s population is under 30-years-old
2. In 10 years over 40% of the Fortune 500 will no longer be here
3. Social Media has overtaken porn as the #1 activity on the Web
4. Facebook tops Google for weekly traffic in the U.S.
5. 1 in 5 couples meet online; 3 in 5 gay couples meet online
6. 1 in 5 divorces are blamed on Facebook
7. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
9. If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population
10. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
11. A new member joins LinkedIn every second
12. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
13. Lady Gaga, Justin Bieber and Britney Spears have more Twitter followers than the entire populations of North Korea, Australia, Chile…Israel, Sweden, Greece,
14. Over 32 million have watched the Volkswagen Darth Vader Kid advertisement on YouTube
15. Child actor in Volkswagen Darth Vader Kid advertisement has never seen Star Wars
16. Ford Explorer launch on Facebook more effective than a Super Bowl Ad
17. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
18. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
19. 69% of parents are “friends” with their children on social media
20. eReaders have surpassed traditional book sales
21. Groupon will reach $1 billion in sales faster than any company in history
22. There were over 75 million more people playing Farmville than there were real Farmers
23. Social Gamers to buy 6 billion in virtual goods by 2013; movie goers only buy 2.5 million in concessions
24. The #2 largest search engine in the world is YouTube
25. While you watch this 100+ hours of video will be uploaded to YouTube
26. If Wikipedia were made into a book it would be 2.25 million pages long
27. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
28. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
29. 34% of bloggers post opinions about products & brands
30. Do you like what they are saying about your brand? You better. 90% of consumers trust peer recommendations
31. Only 14% trust advertisements
32. Only 18% of traditional TV campaigns generate a positive ROI
33. 90% of people that can TiVo ads do
34. 93% of marketers use social media for business
35. We will non longer search for products and services, they will find us via social media
36. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
37. The ROI of social media is that your business will still exist in 5 years
38. Babies have been named Facebook in Egypt