Using WhatsApp for marketing in Egypt

In Egypt, where WhatsApp is a staple in daily communication, the platform presents a powerful marketing tool for businesses looking to engage with their audience directly and effectively. WhatsApp’s open and click rates are incredibly high—reaching up to 95% for open rates and 60% for click rates—far surpassing those of traditional email marketing.

As the most widely used messaging app in Egypt, WhatsApp offers businesses a unique opportunity to connect with customers in a personalized and efficient manner. Unlike other social media platforms, WhatsApp doesn’t rely on traditional advertisements. Instead, it enables direct, interactive communication, making it an excellent choice for businesses aiming to foster closer relationships with their customers.

Businesses in Egypt can utilize two main WhatsApp solutions: the free WhatsApp Business app for small businesses and the WhatsApp Business API for larger companies that need more sophisticated data management and automation features. These tools allow businesses to send both push and pull messages, with push messages proactively reaching out to customers, while pull messages are sent when customers initiate contact.

The platform's flexibility allows for personalized messages and automated responses, providing a seamless customer experience. Egyptians increasingly prefer to interact with brands through WhatsApp, making it a vital component of a company’s marketing strategy. By integrating WhatsApp into their marketing mix, businesses in Egypt can significantly enhance their customer reach and loyalty, leveraging the app’s popularity to drive engagement and build lasting connections.

A version of this article was published in Marketing Boerse, by new-facts.eu.