Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Egypt Fashion Week holds a pre-launch event

The first edition of Egypt Fashion Week blended a celebration of Egyptian civilisation, a synopsis of the present and the vision for the future.
© Egypt Business Directory

On Thursday May 19th, the Board members of the EFDC- Egyptian Fashion & Design Council, hosted the pre-launch event of the first Official Egypt Fashion Week to take place from November 3rd to 5th in Cairo, titled “the past, present & future”.

Hosted under the auspices of HE Mohamed El-Quseir, the Minister of Agriculture and Land Reclamation, and supported by The Ready-Made Garment Council, at the Museum of Agriculture and Cotton, the second most important museum of its kind in the world, after the Budapest Agricultural Museum, guests had the opportunity to get a first glimpse of the historic museum grounds set as the venue for Egypt Fashion Week.

Held at the Royal Theatre, once the private movie theatre of King Farouk, Mr.Paul Antaki, EFDC President, and Mrs.Susan Sabet, EFDC Secretary General gave a brief welcome and introduction, that was followed by speeches by HE Dr.Hala El Said, Minister Planning & Economic Development a vital supporter of Egypt Fashion Week and its mission, and HE Hisham Tawfik, Minister Public Business Sector, who offered the attending designers access to the latest cotton textiles developed by the EGC-Egyptian Cotton Hub.

Following a video presentation on the vision and goals of Egypt Fashion Week that starred local industry leaders of the likes of Azza Fahmy creative director Amina Ghaly, Shahira Mehrez, Researcher & Collector of Traditional Costumes, Arts & Crafts, Amir Mostafa, Brand Architect & Founder Maison 69 & Villa Baboushka,, Dr.Khaled Schumann, Exec.

Director of the Cotton Egypt Association, guests that included government officials, ambassadors and diplomats, members of the fashion and textile industry, celebrities and media, visited the designer exhibition that featured pieces from over 40 designers that have already signed up for Egypt Fashion Week. Application runs through to mid-September.