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Want to survey your customers? Here's how

Keep it simple, use yes/no questions and offer a discount or something in return to increase response rates. Payfort has the tips for better surveys.
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In the world of business customer is king, that's why surveying the customer is very important to find out how can we perform better, satisfy a bigger customer database and increase revenues.

How many customers will take the survey though? that's the tough part, but Payfort thought about it and offered 6 tips for businesses to design surveys that customers are more likely to answer.

1- KISS: keep it simple and short, clear and simple questions are guaranteed to provide better completion rates. The shorter and more focused your survey is the more people will answer.

2- Ask one question at a time: avoid question clusters, allow people to think of that one idea at a time to avoid confusion.

3- Make rating scales consistent: unify your rating scales, if you use 1-5 to be from disagree to agree keep it that way, don't switch it later in the survey or you risk getting inaccurate answers.

4- Use yes/no questions: studies showed that closed questions are the best to use especially in the beginning, they are easy to complete and to understand.

5- Avoid assumptions: don't use questions that include complicated terminology or jargon, assuming that the customer will know them, you'll only get him confused.

6- Offer Incentives: in accordance with what's the data from the survey is worth to you, you can offer discounts or offers to those who finish the survey, thus attracting more respondents.