Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Western Union launches my WU Service in Egypt

The free service provides premium benefits for enrolled customers including free SMS notification on pay-out & online access to transaction history.
Western Union | 12.01.2014
Western Union (NYSE: WU), a leader in money transfer and global payment services, recently unveiled the “My WU” program in Egypt. The free service provides premium benefits for enrolled customers including free SMS notification on pay-out, online access to transaction history and a dedicated customer call center. The “My WU” service has been launched across select markets as WU seeks to provide customers a more personalized and convenient money transfer experience.

To kick off the “My WU” service, all customers that enroll in the free program and conduct at least one send or receive transaction will be automatically entered into a draw for the chance to win one of 60 Samsung Star mobile phones (model S52-82). The promotion, which runs from December 10, 2013 until February 10, 2014 includes transactions made at all Western Union agents in Egypt: International Business Associates (IBAG), Arab African International Bank (AAIB) and Alex Bank . The draw will take place on March 10, 2014 and winners will be notified via a phone call.

Enrolling in the “My WU” program allows customers in Egypt to send and receive money transfers more quickly because the basic customer information required to make a transaction is readily available through the My WU service. For example, when sending money transfers transaction time could be reduced by more than half. To register for the free “My WU” service, customers can simply visit WU agent locations or enroll online at or phone the call center on: 16797.

“The launch of the “My WU” service is part of our global strategy to offer our customers convenient money transfer payment solutions and leverage Western Union’s wide-reaching, powerful and trusted brand," said Hatem Sleiman, Western Union's Regional Vice President, Near East, Egypt, Saudi Arabia, and Sudan. "Giving away gifts during the festive season is just one way we’re showing our appreciation for our customers. We believe that

The “My WU” program will provide our valued customers with the added convenience of easily managing their money transfers while giving them greater control over their finances."

Western Union connects consumers from all over Egypt to the rest of the world by developing an unmatched global Agent network of over 190 locations across Egypt; and 515,000 retail locations in 200 countries and territories.