Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Arab Youth: Salary more important than democracy

Egypt’s youth is the least optimistic in the whole Arab World, whereas young people in the GCC are very optimistic.
A study by polling firm Asdaa Burson holds an annual study about optimism in the Arab World. This year its survey was answered by 3,000 young people, aged 18 – 24 in 15 Arab countries.

The results showed that 74% of the Arab youth think that the “best days” lie ahead of them, compared to 72% last year. Optimism was highest in GCC countries, and lowest in Egypt.

Young people today are prouder to be Arabs (87% since the beginning of 2011), especially in Qatar, Yemen and Tunisia.

82% stated that a fair and just salary is very important to them, while only 61% saw democracy as very important. The main problem lies in everyday spending and expenses, according to the study.

The United Arab Emirates remained the most attractive country to most of the questioned people, as fear of unemployment was visible in 46% of the subjects.

Another note-worthy finding was that the percentage of newspaper readers among young people dropped from 62% in 2011 to 24% in 2013.