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Marketing Executive needed for Futtaim Group

Execute all ATL and BTL communication and PR plans with a focus on offline publications and CSR programs.
Al-Futtaim Group Egypt | New Cairo | 13.11.2014

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About the Business:

Spanning 3 million square meters Cairo Festival City is a visionary mixed use urban community strategically located just 15 minutes from Cairo International Airport, along the Cairo Ring Road. Cairo Festival City features Egypt's first indoor-outdoor retail and entertainment resort combined with luxury residential communities, prime office spaces, internationally renowned hotels, schools and an automotive park all set within a lush landscaped environment.

About the Vacancy:

We are seeking to hire a Marketing Executive - to execute and implement Offline Communication plans. Position will be responsible for execution of all ATL and BTL communication and PR plans with a focus on the offline publications and CSR programs. Your job responsibilities will be including & not limited to:
* Develop briefing and campaign for ATL, BTL, communication and PR plans.
* Implement and execute the overall annual PR and massaging calendar.
* Create Press events and conferences, as well as coordinate for media interviews to enhance brand equity.
* Supervise consolidation of annual marketing budget forecast and monitor monthly expenditures.
* Execute CSR plan for Al-Futtaim and responsible for trade registrations.
* Trace and monitor PR coverage and exposure and update media centre accordingly.
* Coordinate with PR agency for media presence and attendance to receive proper coverage and prepare the needed PR kits.
* Develop stories & content in the form of coverage for all events & activities to be coordinated and distributed to print & press and monitor to receive the proper exposure.


About you:

As a Marketing Executive; you need to have the following Qualifications, Experience & Skills:

Minimum Qualifications and Knowledge: BA in Marketing / Business Administration / Mass Communication

Minimum Experience: 2 - 4 years

Job-Specific Skills: Marketing Communication experience. Social media knowledge. Print material development knowledge. PR skills.

Behavioural Competencies: Ability to coordinate with various people, multi-task and set priorities. High trouble shooting capability, Time management.

Applicants who do not meet the above criteria will unfortunately be declined this opportunity.