IT-Telecom News
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Learn from Amazon, YouTube and TikTok how to boost your digital presence
It went from print to digital, then from text to image and now from image to video. If you want to have presence as a company, you have to use all.
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AI - The next game changer in email marketing for 2024
AI and automation are revolutionizing email marketing, increasing efficiency and personalization.
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How to incorporate AI into retail operations
AI can help retailers in Egypt revolutionize their operations, better serve their customers, and ultimately thrive in the competitive marketplace.
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Who are your target audience online?
72.2% of Egyptians are on the internet. Media are being replaced by influencers. What counts, however, is contact with specific target groups.
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Here is how AI is changing marketing
The speed at which AI is creeping into everyday life is faster than it was 25 years ago when the internet crept into our world.
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Using AI in the work place: Insights from a survey
Half of the respondents (51%) express a desire for AI to handle mundane, repetitive tasks in their jobs, aiming to free up time for complex tasks.
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Are companies including AI in their budgets?
After the triumph of ChatGPT, companies understand that if you are not investing in AI, you are missing out.
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Can governments regulate AI?
A lot has calmed down on the Internet since the Wild West days of the 1990s. Regulation is necessary, but sometimes also prevents innovation.
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How AI is improving images
AI makes it even easier to create and improve images. The development is rapid.
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How can companies keep the attention of their customers?
Information is increasing and attention spans are decreasing. Companies need to explore new ways to attract the attention of potential customers.
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AI voice technology is the next big thing
Even though everyone is talking about OpenAI's video generator today: We humans perceive a lot through voices. And there's a lot going on.
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Why reach is everything in the digital world
Exclusive content has always reached many people. Gaming and audio, on the other hand, are usually new to the media plan.
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Is AI ruining the internet?
With AI, every schoolchild can become a professional author and graphic artist. That's what many believe.
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The balance between attracting users and generating revenue
Platforms should not only attract many users, but also generate revenue. This is a balancing act that is not always successful.
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5 ways AI is making the internet more dangerous
AI is making a massive contribution to making the internet less secure and more fraudulent. We have to be careful what is real.
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Forget streaming, gaming is the next big thing
More and more media usage time is going into gaming. 10% more every year. At the same time, we are inundated with short videos and streaming services.
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Egypt develops cutting-edge AI solution to predict commodity price fluctuations
Egyptian government is embarking on the development of an innovative AI-based system designed to forecast potential crises in the local marketplace.
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Top 10 telecommunication companies in Egypt
Egypt's telecommunication and ICT sector is witnessing dynamic growth and transformation, marked by significant investments, technological advancement
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What do TikTok, Temu and YouTube have in common? User-centricity
Those who know what customers want have a clear advantage. And whoever integrates this into their business model wins.
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Are these people genuine or copies?
Artificial intelligence makes it easier to create simple copies of people. But we're not that much further along than we were in 1966.