Mideast’s first group buying site GoNabIt to integrate into LivingSocial

GoNabIt, the Arab region’s first group-buying website, is set to fully integrate into LivingSocial and operate under its brand name in the near future, following its acquisition by the US deal-of-the-day giant last month.

Becoming a LivingSocial company will enable GoNabIt to “leverage a growth platform to become bigger than it would be otherwise,” Dan Stuart, CEO and co-founder of GoNabIt explained to Daily News Egypt.

“Our acquisition by LivingSocial has really strengthened our ability and resolve to continue being the best group-buying website in the region,” Sohrab Jahanbani, the company’s other co-founder added in a statement released following the deal.

While operating in a relatively new industry in the MENA region, GoNabIt has already managed to witness impressive growth following its 2010 founding by Stuart and Jahanbani.

According to Stuart, both he and his partner sought to capitalize on the “gap in the eco-system” by providing more efficient ways to bring consumers to companies and cost-saving deals to customers.

GoNabIt, he added, leveraged the demand from “businesses in this region that wanted to advertize online” but couldn’t find efficient channels to reach or offer deals to consumers.

Headquarters in Dubai and offering coupons in Arabic and English that save customers between 50 to 90 percent, GoNabIt has branch offices and operations in Abu Dhabi, Beirut, Amman, Kuwait, and Cairo, and has hundreds of thousands of registered users.