Makro opens makeshift Salam outlet, launches export initiative

The store, closed since the revolution as a result of fire damage resulting in over LE 120 million in losses, is set to be fully operational in the last quarter of 2011.

In the meantime, Makro has set up a tent at the store where business professionals can purchase the products, offering a variety of dry foods, including essential items customers look for ahead of the holy month of Ramadan.

Managing Director of Makro Egypt Francois Oliver said, “At Makro we strive to consistently meet and exceed the expectations of our customers, our decision to host this tent was a direct response to the needs of over 70,000 of Salam City consumers who rely on us for the highest quality products.

“As the only wholesale store in Egypt our role during Ramadan is even more crucial given the bulk of food supplies business professionals need during this month.”

Metro/Makro Cash & Carry is represented in 30 countries with around 700 self-service wholesale stores. The company achieved sales of about €31 billion in 2010.

Metro Cash & Carry is a sales division of the retailing company Metro Group. In 2010 the group recorded sales of around €67 billion.

In June, Makro Egypt said it plans to export LE 42.8 million worth of Egyptian produce as part of a global initiative by its mother company, Metro Cash & Carry, to develop the export markets of the countries where it operates.