Brazilians sell USD 18.5 million in Egypt

The first half of December was a period of business, new clients, and closer ties for Brazilian companies exhibiting at Food Africa fair, which ended on Friday (12) in Cairo, Egypt. The eight firms reported USD 18.5 million in deals closed at the event, plus an expected USD 53 million in sales over the next 12 months from contacts made there.

“The results this year were more than double last year’s, even with fewer companies, which confirms my impression that the fair was very busy and very good,” said Fernanda Dantas, Internationalization Projects manager at the Arab-Brazilian Chamber of Commerce (ABCC), who accompanied the Brazilian participation.

The companies exhibited at Food Africa through the Halal do Brasil project, spearheaded by the ABCC and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) to promote the supply of halal foods produced in Brazil to markets with Muslim consumers. Halal products are those made according to Islamic rules and certified as such.

Also through the project that promotes this trade, ten companies took part in last year’s edition of the fair in Egypt, generating USD 7.59 million in deals during the event and an expected USD 34.08 million in sales over twelve months.