E& Egypt and MBC Group Shahid partner to deliver exclusive streaming experience to Egyptian customers

e& Egypt and Shahid, the flagship streaming platform of MBC Group, have announced an exclusive strategic partnership to deliver Shahid’s content library to e& Egypt customers across the country. This collaboration marks a significant step forward in enriching Egypt’s digital entertainment landscape and strengthening both brands’ presence in the market.

The partnership reflects the shared vision of both companies to offer value-driven, digitally integrated entertainment solutions to a wide segment of Egyptian consumers. It also supports e& Egypt’s digital transformation journey and Shahid’s strategic presence in the Egyptian market.

Under this partnership, e& Egypt customers will enjoy all content on the Shahid platform exclusively as part of their bundle with direct integration with various e& Egypt offerings such as Emerald, VDSL, Hekaya, Demagh Tanya, Akwa Coins, and e& Cash. 

This collaboration reflects e& Egypt’s direction towards digital transformation, with a strong focus on providing real added value to customers through smart partnerships with leading regional and global brands. It also supports the company’s positioning as a fully integrated technology group offering telecom services alongside the best digital and entertainment provider in the region.