Läderach opens first chocolaterie on the African continent in Cairo
Läderach, the Swiss premium chocolate producer, is opening its first chocolaterie in Cairo, Egypt, expanding its global presence to the African continent. Läderach will also open a chocolaterie in Istanbul, Turkey, within in the next days. The company will then be represented on four continents and in 25 countries. Further openings are planned by the end of 2025, including in Japan, South Korea, in the Philippines and Indonesia.
With the opening of a chocolaterie in Cairo, Egypt, Läderach is expanding its global presence to the fourth continent. The chocolaterie in Cairo, which opened in May, is operated by the franchise partner BTC Trading Co.
“The opening on the African continent is another milestone in our successful growth strategy, especially with franchise partners,” explains Mario Knezevic, Head of Asia & International Franchise, adding, “We see sustainable potential for the Läderach in North Africa. We are planning additional openings not only for the next few years, but already in the coming months.”
The company remains optimistic about its long-term growth targets. “We have big plans and are confident that we can continue on our growth and expansion course,” explains CEO Johannes Läderach.