Egypt Captures Attention at ITB China 2025 with Strong Tourism Growth

Egypt concluded its participation in ITB China 2025 with a high-impact press conference that drew the attention of international media and travel professionals. Led by Ahmed Youssef, the CEO of the Egyptian Tourism Authority, the delegation outlined Egypt’s tourism strategy for the Chinese market—emphasizing Egypt’s latest developments in the country’s tourism sector and future strategy.

"China is not only an important market," said Youssef. "Our focus is on personalization, accessibility, developing markets, and diversifying product consumption.”