National Bank of Egypt leads in brand value in 2025 ranking

Egypt’s top 10 most valuable brands are now worth a combined USD3.3 billion in 2025, according to the latest Egypt 10 2025 ranking by Brand Finance, the world's leading brand valuation consultancy. Much of this growth comes from the banking and tobacco sectors, with the National Bank of Egypt and Nakhla standing out for their strong performance this year.

National Bank of Egypt (brand value up 9% to USD717 million) maintains its position as the most valuable Egyptian brand for the third consecutive year. The brand’s consistency is driven by higher interest rates, boosting income through high-yield savings products and careful financial management. The bank also focused on going digital and supporting sustainable finance, making banking easier and more responsible for its customers.

Nakhla (brand value up 32% to USD418 million) is Egypt’s fastest growing brand in 2025. The tobacco brand’s strong surge is largely attributed to the brand’s readily available product range that suit consumer demand, and a constantly expanding global hookah tobacco market. Building on this momentum, Nakhla has established a strong foothold in Egypt while expanding its exports to several countries. By leveraging its extensive distribution network, the brand has successfully met rising demand across borders, resulting in significant growth in both revenue and brand value.

Meanwhile, CIB (brand value up 3% to USD351 million) has maintained its position from 2024 as the strongest brand in Egypt. CIB’s Brand Strength Index (BSI) score of 77.6/100 and AA+ brand strength rating is largely driven by the bank’s strong consumer trust and preference, standing out as one of the top choices for Egyptians due to its credibility and widespread appeal.