BASF appoints Youssef Babouih as Country Manager for Agricultural Solutions in Egypt and the Middle East

BASF Agriculture Solutions, a business unit of the chemical giant BASF, has announced the appointment of Mr. Youssef Babouih as Country Manager for BASF Agricultural Solutions in Egypt and the Middle East, effective February 2025.

Mr. Youssef brings 20 years of experience in sales and market development, including over 12 years of specialization in the agribusiness sector. Throughout his career, he has built a strong track record in strategic execution, customer engagement, and driving growth across North Africa and the Middle East.

Prior to his appointment, Mr. Youssef served as Country Manager for Northwest Africa and Managing Director of Nunhems Maroc under BASF APV, where he led high-performing teams, shaped go-to-market strategies, and strengthened distribution networks. In addition to these roles, he held leadership positions across the seed and crop solutions industry, where he focused on optimizing demand planning, aligning commercial strategies with evolving market needs, and driving customer-centric transformation across business functions.

Commenting on his new role, Mr. Youssef Babouih, Country Manager for BASF Agricultural Solutions in Egypt and the Middle East, said: “It is a great honor to take on this new challenge at a pivotal time for agricultural innovation in our region. Egypt and the Middle East are rapidly evolving markets with unique needs and tremendous potential. I look forward to working with our partners, customers, and BASF teams to deliver sustainable, tailored solutions that empower growers and support food security across the region.”