Al Ahly Sabbour Developments launches the 1st phase of “The Mornings” – Egypt’s first ‘Own-to-Rent’ concept

 In a first-of-its-kind move in the Egyptian real estate market, Al Ahly Sabbour Developments has officially launched its newest project, “The Mornings”, introducing the innovative “Own to Rent” concept in collaboration with BirdNest, a leading Egyptian company specializing in residential unit management and rental services. This is Egypt’s first project to merge ownership and investment in a single concept, designed for the new generation of investors seeking a modern lifestyle and smart returns. Spanning 14 carefully planned acres, “The Mornings” is a mixed-use urban development that brings together living, working, and investing in one cohesive experience. The project is expected to generate over EGP 11 billion in sales through more than 630 units, including residential apartments ranging from 60 to 150 sqm, along with commercial spaces, office units, and medical clinics. This wide range of offerings gives the project a strong competitive edge, positioning it as a prime investment destination in today’s evolving Egyptian real estate market.

To deliver on its vision of launching innovative developments that reflect shifting investment trends and meet evolving market needs, Al Ahly Sabbour has selected a strategic location for the project. Situated in the vibrant heart of New Cairo, between Al Saddat Axis and North 90th Street in El-Yasmine district, the location ensures direct access to key highways and thoroughfares across Greater Cairo. It's also just minutes away from major landmarks, including Dusit Thani LakeView Hotel, The American University in Cairo, top international schools, hospitals, and retail centers, enhancing the project’s residential and investment value.