80% of Egypt’s B2B startups are ‘digital ghosts’

An insightful research paper from ThruHQ, “Egyptian B2B directory” unveils a significant disconnect in Egypt's online business-to-business sector. The findings, derived from the meticulous curation of ThruHQ's initial batch of listings, highlight that while 95% of Egyptian B2B companies claim an online presence, a staggering 80% exhibit characteristics of "digital ghosts", hindering their ability to capitalize on a market where digital engagement is paramount.

The research, born from in-depth evaluations and briefing reports conducted on leading Egyptian companies during ThruHQ's directory-building process, offers a unique and granular understanding of the current state of Egypt's B2B digital landscape. This hands-on experience provided ThruHQ with an unparalleled vantage point to identify key patterns and missed opportunities.

The study reveals that 90% of B2B clients in Egypt initiate their purchasing journey online, with 99% ultimately finalizing their decisions digitally. This underscores the vital importance of a robust and effective online strategy, a strategy that remains largely underdeveloped for the majority of Egyptian B2B players. The resulting digital inertia is estimated to represent $3.5 to $4.5 billion in unrealized annual potential.

"Our directory curation process provided a unique lens through which to observe the stark contrast between a basic online presence and true digital engagement. The opportunity for growth is immense for those willing to bridge this gap."