2PointZero’s Maseera acquires Egyptian fintech platform ADVA

Maseera Holding for Financial Investments (Maseera), a subsidiary of 2PointZero, has acquired Egyptian consumer finance platform ADVA. The acquisition follows 2PointZero’s earlier commitment of $1 billion in long-term capital to scale Maseera’s financial services platform globally, with a focus on unlocking access to credit in key underserved markets. Founded in 2020, ADVA has carved a niche in Egypt’s fintech landscape by offering tailored financing solutions for essential services, including healthcare and education. By leveraging a proprietary AI-driven credit scoring model that incorporates alternative data — such as mobile usage insights — the platform has successfully underwritten first-time borrowers, extending financial access to middle- and low-income segments often overlooked by traditional lenders.