As part of the partnership, CIB will craft bespoke financial products and services designed specifically for WE customers, integrating the latest digital models within the Banking-as-a-Service framework. This joint initiative will leverage WE’s wide-reaching infrastructure, which includes its extensive distribution channels and strong presence across the country, providing a platform to serve millions of customers.
The partnership aims to enhance financial inclusion by promoting financial literacy, reducing reliance on cash transactions, and integrating the informal economy into the formal financial sector. This collaboration also supports Egypt’s digital transformation goals, offering customers seamless access to banking services within WE’s already established digital ecosystem.