Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Middle East Travel Went From ‘Total Panic’ to Recovery, Accor CEO Says

Occupancy rates in Egypt are ‘strong’ after an initial freeze in tourism bookings, he says, but the picture in the region is mixed.
14.12.23 | Source: Bloomberg

Hotel bookings in the Middle East are rebounding from an initial chill following the Hamas invasion of Israel on Oct. 7, according to the head of Europe’s largest hospitality company.

“It was total panic in the month of October,” said Accor SA Chief Executive Officer Sébastien Bazin, speaking remotely at a forum in Dubai on Wednesday. “We thought it was going to be a debacle—certainly in Egypt and in North Africa and Morocco and so forth.”