The Cultural Tourism Marketing Committee at the Ministry of Tourism and Antiquities stated that the “Ramses and the Gold of the Pharaohs” exhibition has served as a valuable tool to promote Egypt as a viable tourist destination to distant markets, such as Australia.
The exhibition started on November 16 in Sydney, Australia. It showcases 182 antiquities direct from the pyramids and museums of Egypt, together with their extraordinary stories.
The Chairman of the Committee, Mohamed Othman, said that the Australian market is characterized by high spending rates due to the high per capita income rate in Australia.
Australian tourists also have a higher range of tourist nights, typically from nine to 14, due to coming from a distant destination, he noted.