Boycott campaigns in Egypt: Effective weapon or friendly fire?

FEDCOC said that the blacklisted brands operate in Egypt under the franchising system and therefore parent companies will not be affected by the boycott campaign.

The federation highlighted that, while it stands with Gaza, it would clarify that the boycotted brands are supplied by Egyptian companies that employ thousands of Egyptians and pay taxes to the state's treasury.

Egypt accounts for less than one percent of the business volume of the blacklisted brands, while Egyptian franchises make up no more than five percent of their revenue, FEDCOC explained.

The recent boycotting campaign could be the biggest and most impactful in years. Thousands of Egyptians supported the campaign on different social media platforms, while many shared lists of Egyptian brands that should be supported.