Egyptian beauty services booking platform Glamera has successfully obtained the fintech license “SoftPOS” from Saudi Payments, the major payment system in Saudi Arabia, established by Ministry of Finance under the supervision of Saudi Central Bank, which it says will “unlock new horizons of growth and deliver an unparalleled customer experience” in the Saudi market.


Launched in September 2019, Glamera allows users to book appointments with hundreds of contracted providers covering all beauty sections, including salons, clinics, spa, gym, and dental.


The startup has tens of thousands of users and hundreds of providers in Egypt, and is also active in Riyadh, Saudi Arabia. It raised a US$1.3 million seed funding round late last year to help it expand operations across the MENA region.


Glamera Pay, powered by the fintech license, will propel the company’s expansion efforts in the Saudi market. It will provide secure and seamless payment transactions, boosting customer confidence and convenience, and delivering even more value to the customers.


“Glamera Pay will empower us to unlock new opportunities and expand our reach, cater to a wider customer base in Saudi Arabia, and also open up for strategic partnerships as expanding our presence in the Saudi market has always been a strategic priority for Glamera,” said Mohamed Hassan, CEO of Glamera.