Following a celebration and naming ceremony in Aswan, Egypt, Viking added its fourth river ship in the country, Viking Aton. The ship was named for its godfather, Richard Riveire, principal of an award-winning interior design firm and the designer of several river, ocean and expedition ships. Viking’s ship will set a new standard in the Nile River cruise industry, in part because its ship cost almost three times as much as others and have a special square bow design that adds space while being efficient.
On European rivers, Viking has more than 51% of the market share among competitors with more than 82% of passengers coming from the U.S. This growth on the Nile positions it for similar success. Torstein Hagen, chairman of Viking, explains how this is just the beginning for Viking, teasing a “slew of new” ships in the coming years for Egypt.