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Etisalat by e& Egypt and Mastercard partnership will redefine digital experience and commerce for millions in Egypt

Etisalat by e& Egypt and Mastercard partner to enable Etisalat Cash customers to pay online anywhere in the world.
18.03.23 | Source: Zawya

 Last week e& group and Mastercard announced a region wide strategic partnership. Building on this strategic partnership, today Etisalat by e& Egypt, a leading tech-telco operator, has partnered with Mastercard to redefine digital experience and commerce for its e-wallet, Etisalat Cash, for customers across Egypt. The wallet will enable secure payment experiences to millions in the country.

Etisalat by e& Egypt will leverage Mastercard’s technology and digital assets to create innovative open payment solutions. Customers can also create an Etisalat Cash e-wallet on their mobile phones to facilitate a host of seamless digital transactions.

The partnership falls within the framework of Etisalat by e& Egypt’s strategy that puts customers at its core and views the provision of the latest and most secure services as one of its priorities. This strategic partnership is expected to make great strides in advancing the evolution of commerce in the local market.

Etisalat Cash wallet allows customers to issue a virtual card seamlessly and complete day-to-day payments with just one click, powered by Mastercard technology. Users can transfer money to and from any mobile number in Egypt from any telecom provider, shop online locally and internationally, pay bills, recharge their mobile credit, withdraw cash from ATMs, and complete merchant payments. The e-wallet can also be used to pay for government services and is available even to customers who do not have a bank account.

“As a global pioneer in payment innovation and technology, Mastercard is enabling e& vision to digitize societies and transform consumer experience across multiple markets. Our partnership with Etisalat by e& Egypt will provide a seamless digital experience and foster greater adoption and usage of digital payments to further drive financial inclusion in the country,” said Amnah Ajmal, Executive Vice President, Market Development EEMEA, Mastercard.