Digital marketing in Egypt: Challenges, trends, and expert advice

Daily trends, influencer lifestyles, and regular news updates: the digital marketing industry has been flourishing in recent years, not least in Egypt. With an abundance of opportunities for growth, the field is becoming more competitive every day.

Egyptian Streets sat down with Ahmed Ragab, managing partner at Trend Media Services. With over 18 years of expertise in the marketing field, a graduate of the American University in Cairo, Ragab worked in journalism, marketing, TV production, content, acquisition, and media management.

Ragab spoke to Egyptian Streets about the challenges facing the digital marketing industry in Egypt, competitive trends in the Egyptian market, and his advice to young Egyptians wishing to pursue a career path in digital marketing.