ValU partners with Sixyards Sports & Event Management

valU, MENA’s leading lifestyle-enabling fintech platform, announced today that it has partnered with Sixyards Sports & Event Management (Sixyards) and LaLiga Camp Egypt. The partnership will enable parents to leverage valU’s convenient financing solutions to enroll their children at LaLiga’s first-ever camp in Egypt for young footballers.

Backed by Sixyards, the LaLiga Camp targets young, talented beginner- and advanced-level footballers between the ages of 9 and 16, and is set to take place from April 21st till April 26th in Xanado Hotel, Makadi Bay, Hurghada. The camp aims to focus on technical, tactical, physical, and mental aspects of football, with a special focus on teamwork and sportsmanship, and will host daily training sessions, friendly matches, video analysis, and team-building activities. Participants will get the chance to train under the supervision of UEFA certified coaches, with select players being chosen to join the camp's technical team and fly to Laliga's center in Madrid, where they will enjoy a week of training in adherence to the highest standards with players from all over the world.

Salma Abdelhamid, Group Head of Marketing of valU, commented: “We are excited to be partnering with Sixyards today, as they bring the coveted LaLiga Camp to the Egyptian market. This partnership not only aims to broaden the scope of our flexible, affordable, and inclusive financial solutions across the country’s key sectors, but also to help LaLiga expand its presence in Egypt following the launch of its first football youth-focused camp. At valU, we believe that sports are vital in building and maintaining healthy lives, which is why we offer financing plans on club memberships, with our most recent being Al-Ahly Sporting Club, in addition to more partnerships which are to be announced soon. Providing parents with bespoke financing solutions that enable them to bring their children’s sports aspirations to life perfectly aligns with our wider strategy at valU to empower people across the country to build the lives they want to live and alleviate their financial burdens.”