Satellite pay TV landscape in the Arab world
A new report from Arab Advisors Group has been released to provide a business analysis of the four MENA-based pay TV providers targeting the Arab World. Arab Advisors Group analyzed a historical comparison of the airtime, packages and fees, content and channels, and interactive services of the satellite pay TV providers under study for the duration between 2014 and 2022. In addition, the report analyses satellite pay TVs’ response to its competitive forces in the region.
Satellite pay TV providers need to reshape their business models in response to competitive forces and digitization of the broadcasting industry. According to Arab Advisors Group’s report, MENA’s satellite pay TV providers’ respond was fourfold. The MENA-based satellite pay TV providers which cater to the Arab World launched their own OTT streaming applications, launched multi-screen platforms, implemented price segmentation to their offerings, and entered into partnerships with telecom operators to provide telecom subscribers with their offerings, bundled with telecom services.
Arab Advisors Group analyzed the four satellite pay TV providers (Al Majd, beIN, GOBX, and OSN) from 2014 to 2022, building on our previously published reports. This report includes a historical comparison of the airtime, packages and fees, content and channels, and interactive services of the four satellite pay TV providers. On the fees front, three of the four providers under study increased its monthly average package fees in 2022, in comparison to their average fees in 2016. As for their airtime, one satellite pay TV’s provide airtime dropped in 2022 by around 39%, compared to its airtime in 2016; the remaining providers witnessed an increase in their airtime during 2022, compared to their airtime in 2016.