TOD and TPAY partnership targets Egypt’s mobile content subscribers

TOD, described as the fastest growing streaming platform for the Middle East and North Africa (MENA) has struck a strategic partnership with TPAY, a leading payments company in the Middle East, Turkey and Africa (META).

The partnership will allow users to subscribe to TOD’s sports and entertainment content via their mobile numbers. TOD is part of the Qatari state-owned global sport and entertainment network beIN Media Group.

The partnership will cover up to 105 million consumers in Egypt to begin with. It will then expand to more countries across the MENA region.

In the initial partnership phase, TPAY will enable TOD to accept subscription payments from consumers via direct carrier billing (DCB), bringing its content within reach of consumers who do not have access to traditional payment methods, such as credit and debit cards.

John-Paul McKerlie, Vice President of Sales and Marketing, at TOD, says: “TPAY offers unrivalled coverage across META, has relevant local payment methods, and a track record of enabling merchants such as TOD to accept payments quickly and simply. This allows us to instantly deliver our premium content to millions across the region.”