Tourism Ministry to launch ‘Experience Egypt’ website in January

Minister of Tourism and Antiquities Ahmed Issa said that a new website, called “Experience Egypt”, will be launched in January 2023 for tourism promotion, as the ministry is working on developing its technological services.

His remarks came during his first press conference since his appointment earlier this year. The minister said that the promotional campaigns that are being implemented by the ETBP focus on 5 segments of potential tourists, namely, family tourism, cultural, relaxation, adventure, and the segment that combines entertainment and culture in 12 countries.

The minister explained that a marketing study was conducted in many countries of the world, which resulted in the desire of about 272 million tourists in 12 countries to visit Egypt, representing the main markets exporting tourism movement.

The minister pointed out that the “smart “investor, is the one who directs his investments towards the tourism patterns that meet the needs of these segments.