Agricultural Bank aims to reach 35mln customers

Agricultural Bank of Egypt (ABE) Chairperson Alaa Farouk stated that the bank aims to build a distinctive brand, change the old brand image, and reach out to new customers. This comes as part of the bank’s expansion plans, which aim to make its banking and financing services reach nearly 35 million customers across the country.

Farouk revealed that the bank has a plan to expand further during the upcoming period to increase the number of branches in the villages of the Decent Life initiative and remote areas across the country. By doing this, the bank aims to expand its customer base and increase its market share. This is in line with the bank’s strategy which aims to become a top financial inclusion bank, in implementation of the directives of the Central Bank of Egypt (CBE).

Also, ABE will continue to play its role as a primary supporter of agricultural activity to develop the agricultural sector and raise its productive efficiency.

Farouk pointed out that achieving financial inclusion makes the development of branches and the establishment of new ones a necessity to attract more customers from different segments to be part of the banking system under the umbrella of the official economy.