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Recycle for Tomorrow contributes to helping Egypt apply the circular economy concept, said PepsiCo’s CEO for the Middle East and Africa
03.04.21 | Interesting article at Ahram Online

Egypt is a strategic market for PepsiCo in the Middle East and North Africa (MENA), and the company has been operating in the country for 70 years, said Eugene Willemsen the PepsiCo’s CEO for Middle East and Africa.


Willemsen made the comments during a press conference held on Tuesday to launch the ‘Recycle for Tomorrow’ waste management platform, in cooperation with Egypt’s Ministry of the Environment, which aims to deal with solid waste through recycling.


“We trust that there is an opportunity to change how the world produces, distributes, consumes and disposes of food and beverage, which comes in line with our ambitious vision of creating a world where packaging never becomes waste. We are proud of PepsiCo Egypt that it launched one of the most unique platforms Recycle for Tomorrow, which contributes to helping Egypt in applying the circular economy concept. We can only achieve positive impact on society and the environment through engaging the private sector, the government, and NGOs,” Willemsen said.


During the event, chairman and CEO of PepsiCo Egypt Mohamed Shelbaya said that Egypt generates 103 million tonnes of plastic waste per year, ranking seventh globally.


He added that the Recycle for Tomorrow initiative is the first of its kind in Egypt and it targets recycling eight million kg of plastic waste, produced by PepsiCo, by the end of 2021 with EGP 10 million for the first phase.