Egypt’s Ministry of Planning and Economic Development, in collaboration with Facebook and Rise Up, announced on Thursday the launch of the ‘SMEs Business Bot’, a platform that aims to support small and medium-sized enterprises (SMEs) in the Middle East and North Africa (MENA).
The platform is the first of its kind in the MENA region.
Facebook said it is keen on working with the planning ministry and Rise Up to identify the needs of the SMEs community in Egypt and adapt the platform accordingly.
Rise Up will manage the initiative with its considerable expertise and knowledge of the system and requirements of SMEs. Rise Up said it is committed to providing the bot with the educational content of start-ups and ambitious entrepreneurs, guided by its seven main pillars.