Egypt- How will the mobile market change after fourth operator joins?

Telecom Egypt joined the mobile market a few days ago as a mobile operator under the trade name of 'We.' This will be followed by changes in the market, but what will these changes be like? And which competitor will be most affected?
A government source in TE said that the most recent mobile operators in Egypt, 'We,' will mainly depend on competitive prices during the initial phases to attract customers, noting that the company has put an offer for six months whose price is competitive as compared to the other companies.

Regarding the saturation of the market, the source believes that the capital market still has growth potential, especially in the field of data transfer, which is witnessing a rapid growth and is expected to grow even more with the launching of 4G services.

For his part, Hamdi El Laithy, the CEO of Linatel Telecommunications Company, said that the entrance of a new player into the market will create mobility in the market, especially if the player is as large as Telecom Egypt.

He believes the competition will eventually be for the best interest of both users and companies, where this will encourage them to improve their services and improve quality.

TE has launched mobile calls systems and internet bundles for attractive prices. The mobile systems include a unified system for all networks at a price of 12 piastres per minute, in addition to control systems whose subscription price is from EGP 20-40. The former provides 1,600 units, the latter provides customers with 4,000 units.

Internet bundles start at the price of EGP 10, providing customers with 1 GB. The EGP 200 bundle provides 40 GB.

TE has launched its systems and bundles in the form of offers continuing for six months before a change of prices takes place.