Coca Cola plans $500M investment in Egypt market
Ghada Makady, public affairs and communication manager at Coca-Cola Middle East and North Africa, said that Coca-Cola is committed to implement the investment plan announced in the Economic Summit in March 2015.
Furthermore, the company seeks to increase the existing social responsibility programs and add new programs that focus on women and youth empowerment and rural development.
Coca-Cola announced last week its intention to pay for the release of 1,000 women jailed over debts in cooperation with the Misr El-Kheir Foundation before Eid Al-Fitr.
The Misr El-Kheir Foundation also intends to pay to release 2,000 more women jailed for the same offense, in cooperation with civil society organisations in Ramadan.
Makady further said that Coca-Cola has contributed to the development of 40 poor villages in Egypt in the past months, and it is seeking to develop 60 more villages before 2020.
She explained that the company’s program to develop poor villages focuses around three axes—education, health, and water delivery.
She added that Coca-Cola developed 46 schools and 32 health centres, and delivered water for thousands of citizens.
Coca-Cola was founded in 1886. It owns a large number of carbonated soft drink and bottled water brands.