TV channels accumulate EGP 1.5bn in revenues during first half of Ramadan
MBC Masr TV channel collected EGP 260m in revenues during the first two weeks of Ramadan, topping the list of top TV channels in terms of revenues earned since the beginning of Ramadan, representing 50% of the total advertisements this year.
MBC Masr featured the exclusive broadcasts of the TV shows Ma’moon w Shorakaa’oh (Ma’moon and his partners), Al Ostoorah (The Legend), and Ramiz Byelaa’b BelNar (Ramiz is playing with fire).
The top 10 satellite TV channels collected EGP 1.5bn in revenues in total in the first two weeks of Ramadan, surpassing the target revenues of EGP 750m for the whole month. The channels are now projected to earn EGP 2.2bn by the end of Ramadan.
Al-Nahar came second on the list with EGP 243m in revenues, supported by the increase in the number of viewers for the programmes Ras El-Ghoul, Afrah El-Qobba, and El-Khanka.
CBC, which was ranked second in 2015, ranked third on the list with revenues worth EGP 205m.
The series Wannoos, Fooq Mostawa El Shobhat (Beyond Reproach), Soqoot Horr (Free Falling), and Afrah El-Qobba obtained the largest shares of the channel’s ads.