Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Fictitious discounts advertised in Egyptian automotive market

Market indicators illustrate some companies sell certain cars below fair prices, experts say.
26.05.15

The Egyptian automotives market is seeing a range of fictitious discount offers on car prices. The prices advertised are the original prices of the car, after they increased in the past few months. Some companies, however, offered discounts as part of their plan to increase sales and meet the clients’ needs at the expense of their revenues.

Most of the automotive companies announced discount offers on cars, while at the start of this month, 50 car model prices increased. Another 58 car model prices increased in April, including the cars offered now with discounted prices.

Experts said market indicators point to most automotive companies selling some of their cars below their fair prices, despite the customs decrease on European cars imported to Egypt.

Some international companies did not increase the price of their new car models. However, car prices are still witnessing an increase for two months.

No spam. Unsubscribe anytime.

No spam. Unsubscribe anytime.