Internet advertising accounts for 15% of 2014 market share

The spread of online shopping through social networking websites caused drastic changes in the marketing sector in general, according to CEO of Dream Makers for Advertising Ahmed Sarhan. It has, in turn, led to the re-consideration of the e-marketing share, he said. The proof of this is in the e-marketing share jumping from 2.5% to 15% in most of the companies by the end of last year.

As for prices, Sarhan said it is normal that the price of online advertising is more than offline advertising. This is because it is mainly directed to a specific class of users or a specific sector, unlike traditional offline media. He added that even if online advertising prices get too high, they will not exceed the investments in television for example.

Sarhan also said that video websites like YouTube are visited by most internet users around the world, which contributed to the growth of online advertising in a different way.