Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

MisrLife Insurance Company eyes 40% market share: Chairman

The company has adopted new techniques to achieve these goals by signing bank insurance contracts and increasing investments.
01.09.14 | Source: Daily News Egypt

MisrLife Insurance Company posted a 21% premium growth rate for individual, group and health insurances by the end of last year, compared to June 2013.

The achieved growth is linked to several reasons, including the high level of customer service, the company’s outstanding efforts of promotion and the expansion of group contracts.

The company has also adopted new techniques to achieve these goals by signing bank insurance contracts and increasing investments through its new fund, due to be launched soon.

MisrLife Insurance Company is hoping to achieve a 40% increase in its market share in the coming period, compared to 36% in June, 2013. The company also occupies a larger share of the market’s pension insurance premiums.

Daily News Egypt talks to Dr Saeed Gabr, Chairman of MisrLife Insurance Company to catch up on the company’s latest news.

Does the company seek to increase its capital as reported?

No, the company’s capital is sufficient for its expansion plan and we do not seek to increase it for the time being.

FREE NEWSLETTER