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Kellogg Co makes bid approach to Egypt's Bisco Misr-statement

Kellogg asked to conduct technical and financial studies of Bisco Misr, with an eye to acquiring at least 51 percent of its shares.
01.09.14 | Source: Reuters

Kellogg Co, the world's top breakfast cereal maker, is interested in acquiring at least a 51 percent stake in Bisco Misr, the Egyptian snack maker, Bisco Misr said in a statement on Sunday.

Bisco Misr is one of the country's main bakers, producing more than 90 types of biscuits and cakes.

Kellogg asked to conduct technical and financial studies of Bisco Misr, with an eye to acquiring at least 51 percent of its shares and possibly all of them, Bisco Misr said in the statement it posted on the bourse.

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