Shell Lubricants to reach competitive market share in Egypt by year’s end

Egypt’s demand for lubricants has seen Shell Egypt alter its outreach to achieve a competitive edge in the country and introduce new production lines. Daily News Egypt talks to Shell Lubricants Managing Director Saher Hashem to find out more about the company’s plans to make itself a market leader in the lubricants sector.

What is Shell Lubricant’s expansion plan?

Globally, Shell Lubricants lead the international lubricants market for the seventh year in a row, and that’s what we aspire to maintain

With the presence of a Shell Lubricants factory in Egypt, more than 90% of our products in the country are locally produced from our factory. Our plan is to work on increasing our market share and become the lubricants’ market leader.

What is the rate of the company’s daily production?

The company’s daily production depends on many factors among which is the marketing plan of our product portfolio. The type and the quantity of the pumped products into the market is directly related to market demand and the marketing calendar.