Marketing, Media and Advertising in Egypt

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JUKUMO

Z Innovations

Egypt to host G20 meeting for 1st time in September

Etreby stated that this will mark the first-ever G20 meeting to be hosted and organized by Egypt since the group’s inception in 1999.

Egyptian brands—particularly in sectors like fashion, beauty, tech, and food—are already experimenting with influencer partnerships.

The report highlights a fivefold increase in royalties earned by Egyptian artists on Spotify since 2022, with a 100% jump from 2023 to 2024 alone.

In real terms, visitors from ChatGPT and similar platforms are dramatically more likely to become paying users than those from Google.

B2B creator marketing is still in its early stages in Egypt. That means the opportunity is wide open.

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