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U.S. Connected Car Market Overview, Products & Services, Technology, Application and Connectivity by 2013–2023

Integrated category was the largest category in the connectivity segment in U.S. connected car market, holding 43.9% market share in 2017.
Rahul Gautam | 15.11.2018
U.S. connected car market © Rahul Gautam

The U.S. connected car market is projected to reach $37,350.1 million by 2023.The growth of the market is majorly driven by increasing vehicle safety and security norms, demand for vehicle-to-vehicle (V2V) connectivity technology, and incorporation of internet of things (IoT) based technologies in the automotive industry.


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Navigation category dominated the application segment in the U.S. connected car market, with a contribution of more than 40% in 2017. Navigation application is the most basic requirement in a connected car, which when coupled with its cost effectiveness, and growing necessities to commute in cities making it the largest shareholder in the application segment.


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Based on product and services, the U.S. connected car market is categorized into fleet manager, wireless and cellular modules, original equipment manufacturer (OEM) services, sensors, processors, and aftermarket services. Fleet manager dominated the products and services segment, owing to the adoption of connected car technologies, primarily tracking of vehicles in the fleet by fleet managers.


The major players in the U.S. connected car market are Robert Bosch GmbH, Denso Corporation, Autoliv Inc., Continental AG, and ZF Friedrichshafen AG.