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Global BBQ Sauces and Rubs Market Size, Share, Revenue & Forecast to 2018-2025

BBQ Sauces and Rubs Market Report covers Regional Segment Analysis, Type, Application, Major Manufactures and Industry Chain Analysis.
Matthew Spencer | 06.11.2018
© Matthew Spencer

Global BBQ Sauces and Rubs Market Insights, Forecast to 2025 Report provides an in depth research on the rapidly-growing BBQ Sauces and Rubs Market. It also gives competitive landscape of the leading companies with regional and global analysis of the market till 2025.


This report studies the global market size of BBQ Sauces and Rubs in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of BBQ Sauces and Rubs in these regions.


In 2017, the global BBQ Sauces & Rubs market size was 6680 million US$ and is forecast to 10200 million US in 2025, growing at a CAGR of 5.4% from 2018. The objectives of this study are to define, segment, and project the size of the BBQ Sauces & Rubs market based on company, product type, application and key regions.


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Barbecue sauce (also abbreviated BBQ sauce) is used as a flavoring sauce, a marinade, basting or topping for meat cooked in the barbecue cooking style, including pork or beef ribs and chicken. It is a ubiquitous condiment and is used on many other foods as well.


Barbecue sauces and rubs has become a regular item in kitchens and restaurants across the global. The varieties of dishes that use barbecue sauce provide barbecue sauce producers with ample protection from the economic shockwaves of the recession. Furthermore, as the popularity of organic foods increases in the global, new barbecue sauce producers have emerged to meet demand for high quality sauces. These factors have encouraged industry revenue to grow at a average rate of 5% to total $6.3 billion in 2016, including growth of 4% in 2015.


While the largest barbecue sauce producers are major consumer products conglomerates, such as Kraft Foods Group Inc., smaller industry operators have entered the market. Kraft Foods Group Inc hold 3.69% market share. Barbecue sauce is primarily served with meat dishes, so the amount of meat people consume influences the industry’s performance.


The BBQ sauces and rubs industry has a low level of concentration. The two largest firms are: Kraft and Sweet Baby Ray’s. These major companies hold sizable advantages, including their ability to spend more on product development and marketing than smaller companies. As such, even though barriers to entry are relatively low, revenue from any one small operator will not represent a significant share of total industry revenue. Even independent companies that produce and distribute on a national scale, like Sweet Baby Ray’s, will still likely generate far less revenue than major international conglomerates. The global total number of industry enterprises has remained relatively stable since 2008.


The BBQ sauces and rubs industry is in the mature phase of its industry life cycle. Little change and muted growth in this industry point to its maturity. The majority of new products created are variations on well-established ones, and the industry’s products are widely accepted in consumer markets. While the industry is growing over the 10 years to 2022, there are limitations to its growth.


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The following manufacturers are covered in this report, with sales, revenue, and market share for each company:




  • Kraft

  • Sweet Baby Ray’s

  • Croix Valley

  • KC Masterpiece

  • Stubb’s

  • Victory Lane BBQ

  • Flagship

  • Rufus Teague

  • Traeger

  • Sucklebusters

  • Famous Dave’s

  • Open Pit

  • ConAgra Foods

  • Oakridge BBQ Rub

  • Aliminter S.A.

  • Gyma


Market size by Product -




  • BBQ Sauces

  • BBQ Rubs


Market size by End User -




  • Commercial

  • Household


Market size by Region




  • North America

  • Asia-Pacific

  • Europe

  • Central & South America

  • Middle East & Africa


The study objectives of this report are:




  • To study and analyze the global BBQ Sauces and Rubs market size (value & volume) by company, key regions, products and end user, breakdown data from 2013 to 2017, and forecast to 2025.

  • To understand the structure of BBQ Sauces and Rubs market by identifying its various sub segments.

  • To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

  • Focuses on the key global BBQ Sauces and Rubs companies, to define, describe and analyze the sales volume, value, market share, market competition landscape and recent development.

  • To project the value and sales volume of BBQ Sauces and Rubs submarkets, with respect to key regions.

  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.


In this study, the years considered to estimate the market size of BBQ Sauces and Rubs are as follows:




  • History Year: 2013–2017

  • Base Year: 2017

  • Estimated Year: 2018

  • Forecast Year 2018 to 2025


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